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Teleradio-Moldova unveils new corporate identity in 2025

Teleradio-Moldova (TRM) introduced a new corporate identity on March 17, 2025, blending tradition with innovation.

This change is part of a broader modernization effort to strengthen the institution’s connection with its audience and better meet their expectations.

"As of today, TRM unveils a new corporate identity and slogan. The core message is that both our public radio and television stations, along with digital platforms, evolve and grow with each of us," said Vlad Țurcanu, TRM’s General Director.

The unveiling of the new identity was announced on the morning show "Good Morning" on Moldova 1, where Andrei Zapșa, Deputy General Director of Development, outlined the strategic directions of the rebranding. "Today marks a pivotal moment for Teleradio-Moldova – we are unveiling a new visual identity, as well as a new phase in our evolution as a public media institution. This change is not just about a new logo or design – it is about adaptation, innovation, and embracing the future," said Andrei Zapșa.

The new TRM identity is centered around the slogan “We Succeed Together,” underscoring the institution’s commitment to being closer to its audience and fostering an informed and engaged community.

The logos and visual elements have been reimagined to offer a modern, cohesive, and adaptable appearance across different communication platforms. Each of TRM’s distribution platforms now has its own distinct yet unified identity:

With this change, Teleradio-Moldova reaffirms its commitment to being a leading force in Moldova’s media landscape, delivering relevant, educational, and high-quality content to the public. The rebranding of TRM platforms is part of a larger transformation project, supported by the BBC corporation. The new TRM identity was also funded by BBC Media Action, at a cost of 575,751 lei (~€30,000).

Translation by Iurie Tataru

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